How a sponsored link works
An outbound operator URL may include a tracking parameter. If a reader follows an approved affiliate link and later meets the partner programme’s conditions, the publisher may receive commission. This normally does not change the price or terms presented to that reader.
The tracking strings currently shown on casino cards are realistic placeholders only. They are not active affiliate credentials and will not record commission until replaced with links issued through the site owner’s affiliate accounts.
What commercial relationships do not control
- The criteria used in scorecards.
- The factual strengths and limitations described for an operator.
- The presence of safer-gambling information.
- The requirement to identify the site as independent and affiliate-funded.
Editorial ordering and grades
We compare the same core features across every listed operator, with game range and live casino forming the editorial spine of this edition. Grades also account for mobile access, providers, support, offer presentation, licensing and usability. A commercial arrangement cannot convert a weak assessment into a strong one.
The reader’s responsibility
Following a link is optional. Read the operator’s current terms, check its entry in the UK Gambling Commission public register and decide whether gambling is appropriate for your circumstances. No affiliate commission can eliminate gambling risk or alter the house edge.